Here’s what med spas could learn from plastic surgery practices

Leading plastic surgery practices utilize Patient Care Coordinators (PPCs) to maximize patient experience. A patient care coordinator (PCC) is a key liaison between patients, surgeons, and staff. They are responsible for patient education, scheduling, administrative tasks, sales, and financing. PCCs help to ensure that all details are in place before surgery. They can also make patients feel comfortable and answer any questions they have.

Experts will tell you that the PCC role is really a sales job. PCCs help drive leads and develop trust with potential patients, making a strong PCC invaluable to a practice.

What if med spas applied a similar framework to their sales? Your office manager and front desk team can employ key sales tactics, including systematic follow-up communication and post-consultation interviews. While procedure volumes are higher than plastic surgery offices, the patient experience is maybe even more critical due to increasing competition in the market.

Visional can help train your front desk staff to apply PCC best practices to improve med spa patient retention.

Contact us to learn more.